It's not personal.
It's just Healthcare

It's Not Personal.
It's Just Healthcare!

It's Not Personal, It's Just Healthcare, is a powerful documentary produced by iPlanRx. In this eye-opening film, we dive deep into the core of the healthcare system, exposing its corruption and brokenness. From escalating costs to prioritizing profits over patient well-being, we uncover the harsh realities faced by individuals navigating a system where healthcare often feels more like a business than a fundamental right. This documentary uncovers the pressing issues and demands change.

Why We Produced the Documentary

At iPlanRx, we firmly believe that everyone deserves fair access to healthcare. Inspired by the daily challenges we see in a profit-driven healthcare system, we produced the documentary "It's Not Personal, It's Just Healthcare." This film exposes how patients are often overlooked and underscores the urgent need for change. We aim to shed light on the current system's shortcomings and demonstrate how innovative employers are successfully reforming their approaches. This documentary serves as our call to action—to rethink, reform, and rejuvenate healthcare for the common good.

About the Producer

Tom Madden has been in the financial and insurance industry since 1995. Born and raised and Wisconsin Tom has spent his career building sales organizations around a collaborative approach to helping clients achieve their goals. In 2012 Tom started iPlanRx, a visionary organization putting the consumer first in the health insurance purchasing process. This decision drove the organization to lead the markets consumers through the Affordable Care Act implementation and subsequent enrollments.

In recent years Tom has focused on helping larger organizations drive change by finding trapped capital inside their balance sheets and helping turn liabilities into assets. He is at the forefront of what will be the next market realization, employees need better healthcare, not higher deductibles. It is this belief and passion that helps drive Tom’s daily activities at iPlanRx.

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